10 tips for choosing a Consent Management Platform. What should your company look for?

10 tips for choosing a Consent Management Platform. What should your company look for?

What should your company look for when choosing a Consent Management Platform (CMP)? And which features should such a consent solution actually hold to comply with the ePrivacy Directive and GDPR? Here we offer 10 pieces of solid advice for choosing the right CMP.

The Danish Media Association and IAB Denmark have just published 10 great recommendations for choosing a good Consent Management Platform (CMP).

Here we review the recommendations and show how Cookie Information’s Consent Solution (CMP) may be the right one for your company.

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What is a Consent Management Platform (CMP)

A Consent Management Platform (CMP) is a software solution for your website which collects consents through a cookie banner.

A good CMP is required to possess basic functionality for collecting valid consent to cookies. Moreover, the CMP should allow you to change text (such as cookie policy and third-party descriptions) and allow you to setup your solution to guarantee it is compliant with the ePrivacy Directive and the GDPR.

There are currently many CMP’s on the market. Common to many of them is that they do not comply with basic requirements in the ePrivacy Directive (the European “cookie law”) or GDPR.

Here we’re talking everything from free CMS plugins, freemium products, and home-made solutions in which the cookie banners do not collect consents but are placed in the bottom of the webpage irritating the user.

If you are responsible for selecting a legitimate consent solution that actually complies with the current rules for cookies (see the ePrivacy Directive) and the rules for consent (see the GDPR), then here’s a list of 10 tips for what to look for when choosing a CMP solution.

10 recommendations for choosing the right Consent Management Platform

  1. First of all, make sure no cookies - besides technically necessary cookies - are set before consent has been obtained. (Statistic cookies are not technically “necessary”).
  2. Make sure that cookies are not pre-selected for acceptance. You are allowed to obtain consent for multiple purposes with one click (OK), provided that your visitors have been properly informed about your cookies’ data processing.
  3. Make sure all consents are logged (saved) , incl. consent text, cookie purposes and third-party services so you can document consent and compliance to your national Data Protection Authority.
  4. Your visitors must be able to reject consent to cookies . Preferably in an easy and simple way.
  5. Inform your users that consent can be withdrawn . It must be as easy as to give consent.
  6. Make sure that cookies are only set for the purposes that the visitor selects or deselects. Unclassified cookies should in principle be blocked.
  7. Your Consent Management Platform must always comply with the current TCF specifications* which are continuously updated.
  8. Keep in mind that there should be a link to your cookie- and privacy policies, as well as a list of all third-party services, their purposes of data processing and cookie lifespan.
  9. Check the frequency and extent of the cookie scan. Both frequency (how often your page is scanned for cookies) and depth (how many subpages are scanned) are important for keeping you up to date with tracking cookies and breaches to the ePrivacy Directive and the GDPR.
  10. Make sure you can write, edit and publish banner text and cookie descriptions yourself. It allows you to be specific about your website’s use of cookies.

Are you in doubt as to whether your current CMP/cookie consent solution meets these requirements? Then get a free assessment today [Completely free, no binding]

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*Link: What is the TCF 2.0?

Cookie Information’s professional Consent Solution (CMP)

Cookie Information is a leading Consent Management Platform based in Copenhagen, Denmark.

Our consent solution is used globally by more than a 1,000 corporations and large-scale companies. Our solution is tailored to your specific company and needs regardless of your company size, number of domains or number of cookies.

With Cookie Information’s cookie consent solution you’ll get:

  • A cookie consent banner (which actually collects and stores consents);
  • SDK implementation (allows your website to hold backl cookies before consent is obtained;
  • Privacy Controls (allowing users to accept or decline cookies);
  • Consent (to cookies) can be withdrawn directly in the banner - easy and simple;
  • Consent log (secures storage of consents in case of investigation by the Data Protection Authorities);
  • Cookie Policy (description of your cookie purposes, list of third-party services, etc.);
  • Deep scanning of your website for cookies (to find all trackers and cookies and get them described);
  • Knowledge Base (overview of all cookies and trackers);
  • A cookie banner your company can style with logo and company colors , as well as the ability to edit text for your visitors.

Want to see how Cookie Information's Consent Management Platform (CMP) works for your website? Then try for free for 30 days.

Free trial

But what do the features in Cookie Information’s CMP actuay give you and your website?

The cookie banner (pop-up) will be displayed to your visitors the first time they visit the website. The banner informs the visitors about your use of cookies and asks for consent to store cookies in their browser.

The Privacy Controls allow your visitor to select and deselect different cookie purposes, i.e. opt-out of statistics or marketing cookies.

The Software Development Kit (SDK) implementation will enable your website to hold back cookies until your visitors consent to cookies. This feature is central to the ePrivacy Directive and the GDPR when cookies such as Google Analytics or Facebook use cookies to collect and process personal information.

The cookie banner makes it easy for your visitors to withdraw their consent to cookies . The feature is found in the banner settings where users can then update their consent.

With our cookie policy, your users can easily get an overview of all cookies on your website; what information they collect; and to whom (third parties).

Each user's consent is stored for five years in our database (which is required by law) and can always be retrieved as documentation for the Data Protection Authorities.

Our solution deep scans your website and all its subpages for cookies and other trackers, automatically displaying this information in the cookie policy.

Cookie Information maintains a global Knowledge Base which contains the latest knowledge on first- and third-party cookies.

With our solution, you can style your banner with logo and company colors, change text and descriptions to suit your business. This way, your users get a better experience with your cookie banner than with anonymous, boring banners that only irritate the user.


Try our Consent Management Platform free for 30 days to see if it is a solution that fits your company. It is completely free, no payment or legal binding.

Fill in your name and email and we’ll guide you from there.

Link: Free Trial

You can always reach out to Cookie Information if you have any questions about our solution or whether your website complies with the ePrivacy Directive and GDPR. We can quickly but thoroughly assess your website’s compliance level.

Link: Test your website’s compliance level

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Source: Danish Media Association Newsletter 31/1-2020.

Link: What is the TCF 2.0 from IAB?