The #1 Consent Management Platform
for marketers

Cookies are small text files stored on a user’s device by a website or mobile app. They can serve different purposes, including tracking user behavior, personalizing content, and improving the user experience. Cookies can be classified into different types, including:

• First-party cookies: Set by the website or app that the user is visiting.
• Third-party trackers: Set by a third-party service, such as an advertising network or social media platform.
• Session cookies: Deleted when the user closes their browser.
• Persistent cookies: Remain on the user’s device until manually deleted.

To find out, scan your website for free and review which third-party cookies and online trackers have access to data on your website.

Check your website for free

Consent management is the process of obtaining, recording, and managing valid user consent for the collection and processing of their personal data. It involves using cookie consent tools to show a consent banner when entering a website or opening an app, and inform users with clear and transparent information about how their data will be used and obtaining their explicit consent before any cookies or other third-party online trackers are fired. 

Additionally, users must be able to modify their consent preferences or withdraw consent at any time, ensuring that they maintain control over their personal data. This process helps organizations achieve privacy compliance and respect user privacy.

Cookies management involves handling user consent for cookies on a website or app, ensuring compliance with data privacy laws, and allowing users to control their cookie preferences for a transparent and secure browsing experience.

Cookie consent is essential to data privacy regulations, requiring organizations to obtain consent before setting cookies on their devices. 

The best way to manage user consent is to use a cookie consent banner, which provides users with clear and transparent information about the cookies being set and allows them to make an informed decision about whether to accept or reject them.

A cookie consent banner should include the following information:

• A clear and concise explanation of the cookies being set
• Information about the purpose of the cookies
• Information about how the cookies will be used
• An option for users to accept or reject the cookies
• An option for users to modify consent preferences and/or withdraw their consent at any time.

Cookie consent is required under multiple data privacy laws, including the European Union’s General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA). So, yes, consent management software is needed when using cookie data for targeted advertising or analytics, for example.

Consent management is essential for marketers because it helps to build customer trust and ensures compliance with data privacy regulations like the European Union’s General Data Protection Regulation (GDPR), Google’s EU user consent policy, and others. By obtaining explicit consent from website visitors and app users, website owners can collect and process data transparently and respectfully of user privacy. Besides improving customer loyalty, this also reduces the risk of non-compliance with data privacy laws, which can result in significant fines and reputational damage.

Successful marketing teams from over 5,000 organizations use Cookie Information’s cookie consent manager to achieve compliance with global privacy laws and improve marketing performance.

Cookie Banner for Websites →

Cookie Banner for Apps →