Under the UK GDPR, personal data includes any information that can identify an individual, which can include data collected via cookies, such as IP addresses or browsing behavior.
Using a cookie banner on your website or app is essential to comply with the UK GDPR. The cookie banner helps you obtain the required consent from your website visitors before you collect or process any personal data through cookies or similar tracking technologies.
Cookie Information is a Certified Google CMP Partner, which ensures your cookie banner and Consent Mode v2 integration is easy to set up and will run smoothly. On top of that, it is one of the most trusted Consent Management Platforms in Europe and the UK, being used by more than 5.000+ clients.
Google introduced Consent Mode v2 in late November 2023. It is a tool that communicates user’s consent choices to Google, ensuring that the Google Tags you use on your website fire accordingly and process user data in compliance with Google’s EU user consent policy.
Consent Mode is a vital integration for advertisers who wish to continue using Google Ads and Google Analytics in the UK and EEA region.
Yes. A compliant cookie banner that collects and shares consent signals with Google is a prerequisite for implementing Consent Mode v2.
As a certified Google CMP partner, Cookie Information has developed a seamless integration with Consent Mode v2.
Using one of the banner templates compatible with Consent Mode v2, you can easily implement Consent Mode v2 and maintain measurement and personalization capabilities in Google products after 2024.
Without Consent Mode v2, data accuracy in your Google Ads and Analytics platforms are significantly decreased after March 2024.
You won’t be able to collect any new data for users in the UK and EEA region – this affects your audiences and remarketing, as well as your measurement and reporting. Your bidding algorithms will run on inaccurate data, leading to wasted budget and missed conversion data.