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What should your cookie banner look like after the new Mediahuis DPA decision in Belgium?
On September 6th 2024, the Belgian Data Protection Authority (Belgian DPA) released a new decision following a complaint. This decision highlights the ongoing importance of…
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The link between consent rates and marketing performance
Marketers are facing tighter budgets and rising campaign costs, making it harder to prove value. Our recent study on cookie consent rates in the Nordics…
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8 Million fine for Meta Pixel use in the EU: Is your digital marketing setup compliant with Sweden’s new decision?
Recently, the Swedish Data Protection Authority (Integritetsskyddsmyndigheten, IMY) issued another significant decision related to the use of Meta Pixel. Does this mean that you should…
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Consent rate optimization: How to get more cookie consents
Consent rate optimization can help you if you’re struggling with low opt-ins, affecting data collection, targeting and personalization. In this article, we present our best…
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Why the UK will use AI to enforce cookie compliance
The UK’s authority on all things data privacy, cookies and online tracking wants to use AI to get at non-compliant cookie banners. Here’s what it…
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The end of third-party cookies: how to adapt your marketing strategy
Google has once again delayed its deprecation of third-party cookies in Chrome, but the end is still in sight. This in-depth overview explores the history…
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Basic or Advanced? What Version of Google Consent Mode version 2 Do You Have?
Have you installed the basic version of Google Consent Mode version 2 or the advanced version? Check your GCMv2 implementation to find out.
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Google Ads suspension: Why your Google Ads Europe account may be at risk
Running Google Ads in Europe? Learn why accounts get suspended, common EU user consent policy violations, and how to avoid losing access to Google marketing…
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What is server side consent?
Browser restrictions and data protection regulations beg the question: What is server-side consent, and how do you set it up?
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Top 13 questions about the third-party cookie deprecation in digital marketing
Third-party cookies are being phased out in Chrome. But what exactly does that entail and how is it going to affect marketers when it comes…
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