The link between consent rates and marketing performance
Marketers are facing tighter budgets and rising campaign costs, making it harder to prove value. Our recent study on cookie
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8 Million fine for Meta Pixel use in the EU: Is your digital marketing setup compliant with Sweden’s new decision?
Recently, the Swedish Data Protection Authority (Integritetsskyddsmyndigheten, IMY) issued another significant decision related to the use of Meta Pixel. Does
Consent rate optimization: How to get more cookie consents
Consent rate optimization can help you if you’re struggling with low opt-ins, affecting data collection, targeting and personalization. In this
Why the UK will use AI to Enforce Cookie Compliance
The UK’s authority on all things data privacy, cookies and online tracking want to use AI to get at non-compliant
The UK GDPR explained
The United Kingdom has its own version of GDPR. But why is that, and how is it different? Here we
Is the Facebook Pixel GDPR-compliant?
A website owner was fined 15 million for using the Facebook Pixel (today Meta Pixel). If you are using the
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