The link between consent rates and marketing performance
Marketers are facing tighter budgets and rising campaign costs, making it harder to prove value. Our recent study on cookie
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8 Million fine for Meta Pixel use in the EU: Is your digital marketing setup compliant with Sweden’s new decision?
Recently, the Swedish Data Protection Authority (Integritetsskyddsmyndigheten, IMY) issued another significant decision related to the use of Meta Pixel. Does
Consent rate optimization: How to get more cookie consents
Consent rate optimization can help you if you’re struggling with low opt-ins, affecting data collection, targeting and personalization. In this
Why the UK will use AI to enforce cookie compliance
The UK’s authority on all things data privacy, cookies and online tracking wants to use AI to get at non-compliant
The end of third-party cookies: how to adapt your marketing strategy
Google has once again delayed its deprecation of third-party cookies in Chrome, but the end is still in sight. This
The UK GDPR explained
The United Kingdom has its own version of GDPR. But why is that, and how is it different? Here we
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