Cookie Information vs. Cookiebot CMP: which is the best consent management platform?

Core functionality in Cookie Information vs. Cookiebot consent management platform (CMP)

When choosing a consent management platform (CMP), prioritize solutions that offer data privacy compliance, reliability, and adaptability to your business needs.

While other CMPs like Cookiebot CMP also provide key functionalities, Cookie Information stands out with fully automated scanning, EU/EEA-based consent storage, and a straightforward approach to regulatory compliance.

Both platforms offer integrations with popular CMS like WordPress through plugins and support for Google tools such as Google Consent Mode v2 and Google Tag Manager.

Cookie Information vs. Cookiebot comparison

Cookie Information’s Cookie Banner for websites and Cookiebot CMP are both European-based consent management platforms used and trusted by thousands of organizations. Both Cookiebot and Cookie Information help collect and store user consents, but there are a couple of significant differences between their advanced features and services. Compare them below to determine which alternative would be best for your business.

Cookie Information pros

Cookie Information is a Google CMP Partner with Gold Status, reflecting its high standards in cookie consent management and data privacy solutions.

As a Google-certified CMP, the website cookie banner offers seamless integration with Google Consent Mode v2 and easy implementation through Google Tag Manager, providing a streamlined approach to managing user consent.

From quick setup to exceptional customer support, Cookie Information ensures both enterprise and small businesses stay privacy compliant while enhancing user experience. Here’s a closer look at its key advantages:

1. Quick and easy setup

Installing a website cookie banner from Cookie Information is straightforward, with setup taking under 10 minutes, including the default integration with Google Consent Mode v2. The first step is always a free 14-day trial where you can test all the functionalities and premium features before subscribing.

2. Customizable design options

Cookie Information offers unlimited design options, with the banner being fully customizable. You can change colors, fonts, add your own brand logo, and adjust the text of your banner and buttons. Both consent solutions also offer the option to get support with the banner design if needed.

3. Secure data storage and regulatory compliance

The user consents collected are safely stored on EU Servers for 5 years. This ensures that you’re always ready for a data privacy audit and don’t have to worry about manually exporting records for safe-keeping.

Read more: How to handle audits

4. Advanced analytics, reporting and Compliance Dashboard

Cookie Information offers advanced consent rate insights and monitoring features that can be used for consent rate optimization. The platform’s Compliance Dashboard (part of their Professional package) enables users to monitor non-EU data transfers and identify new or unclassified third-party cookies and trackers as well as assign them to the right cookie categories.

By offering more comprehensive analytics and reporting, with analytics dashboarding with Piwik Pro integration, Cookie Information stands out from competitors such as Cookiebot.

5. Exceptional customer support

The customer service offered by Cookie Information has been highly praised across review websites, with a response time of under 4 hours. In the custom packages, you can also get personal guidance via phone and email for your business case from a dedicated personal account manager.

Cookie Information cons

Some parts of the cookie consent management platform can be improved in terms of design and UX. The flow is not always intuitive, but recent improvements in the product show it’s constantly developing and gaining new advanced features. To balance this out, customer support is always available with guidance, and they also provide an extensive library of support articles that help with implementing and customizing your website consent banner.

Cookie Information offers two paid plans. The paid plans are competitively priced but may initially appear slightly more expensive than some competitors (like Cookiebot). However, they offer added value, including enhanced support and more frequent website cookie scans. Pricing also varies based on the number of subpages on your site but also additional factors, such as monthly usage.

Cookiebot pros

It’s easy to get started with Cookiebot. In under 10 minutes you can have a functioning cookie banner on your website. They offer a 14-day free trial, which allows you to test out the platform and its features. And they recently introduced an improved UX that makes the onboarding smoother and more intuitive.

They have a free-forever price model for very small companies (websites with up to 50 subpages) with limited features available. This is a good solution for small companies that need a cost-effective cookie banner.

Cookiebot offers geotargeting – enabling you to show the consent banner and request user consent only in specific countries or territories. Their cookie consent solution determines in real-time which countries the visitors come from and displays the banner according to what you’ve set up.

Cookiebot cons

The customization options available are not as flexible as for other consent management platforms. While they also offer HTML, JavaScript and CSS customization, not everything in the banner can be modified.

The level of customer support offered by Cookiebot is limited to email and online help articles. While their chat is pretty useful and powered by AI,reaching a real person and getting quick answers to your specific questions can be more difficult.

Is Cookie Information a good Cookiebot alternative?

Features

As seen from the overview above, Cookie Information provides a couple of additional features essential for achieving privacy compliance, such as storage of consent logs for 5 years or advanced insights through their dashboard (enabling you to optimize conversion rates or quickly spot compliance risks).

Product roadmap

Cookie Information has been expanding their product portfolio in recent years, offering a wider range of privacy products (such as mobile app consent or first-party data analytics through Piwik PRO, Data Discovery and Whistleblower), making it the preferred solution for marketing teams’ tech stacks and data-driven companies worldwide.

Pricing

When it comes paid plans, Cookiebot is a slightly cheaper solution and can be preferred by very small companies with basic compliance needs. While Cookie Information’s prices are a bit higher, the features included and availability of support are often worth the small price difference.