Get more insights into the customer journey, detailed consent statistics and streamline your data activation. Our native integration allows you to easily use Cookie Information and Piwik PRO together.
The integration consists of a dedicated Cookie Information tag available in Piwik PRO Tag Manager – reducing time and effort required to connect the two platforms.
The dedicated tag automatically maps cookie categories from your CMP to consent types in Piwik PRO. This allows you to trigger tags in Piwik PRO Tag Manager based on consents collected via your cookie banner.
Insights from Cookie Informationâs CMP are gathered directly in the Piwik PRO platform, providing you with built-in analytics and reporting functionality.
Integrating your CMP with Piwik PRO also enables you to monitor and optimize your consent rates by giving you access to consent statistics, including:
Consent form impressions: the number of times the consent form was displayed to visitors.
User consent decisions: the amount of visitors who consented for the first time, gave granular consent, no consent, or made no consent decision.
Through access to all other modules and functionalities of the Piwik PRO Analytics Suite*, you can further benefit from:
Piwik PRO Analytics: collect and analyze high-quality marketing insights, helping you optimize content, campaigns, user flows, and budgets. Anonymized tracking methods allow you to reduce blind spots when visitors decline or ignore consent.
Piwik PRO Customer Data Platform*: create single-customer profiles and segment them into custom audiences. Activate audiences to deliver personalized ads, campaigns, and more.
*Customer Data Platform requires an additional license. All other modules are available in Piwik PRo’s free Core plan.
