“How can I get more people to accept my cookies?”
That’s the question a lot of people are asking me these weeks.
My advice to all of them is quite simple.
Look at your cookie banner text and design.
And they ask: “What am I looking for?”
I usually show them a range of cookie banner examples that all have high acceptance rates. That is: a consent rate above 90%.
I will show examples to you below.
Disclaimer: This is NOT a post about nudging your visitors into consent. I only show you data from best performing banners. All banners shown here are legally compliant with the GDPR.
Writing a good cookie banner text increases the chance of getting consent
Choose the right cookie banner text and you may increase your consent rates by 20 percent.
That’s the pattern we see here at Cookie Information when looking at clients with high performing banners.
So, what is a great cookie banner text?
The banner is often the first piece of content your website visitors read.
Your visitors must make a choice based on the information you provide. A choice about their privacy.
For you, it’s also about getting consents for your analytics and marketing activities.
Here’s what you can do:
Be simple and be transparent.
Don’t overdo it.
Explain plain and simple that you collect data. Inform your users what data that is.
Besides the headline, the body text is also important.
You are legally required by the GDPR to inform your users of what data your cookies collect.
Again, don’t overdo your cookie banner text. Keep it simple. Like here:
But aren’t you supposed to inform about what data these cookies collect?
In Sca’s banner fold-out menus are marked with > Functional. Click and expand the cookie banner text.
One cookie banner design outperforms all others
Again, we see that a green “accept” button outperforms other button colors (blue, red, black).
Small disclaimer: We also have top performing clients with blue, black, yellow “accept” buttons. They have styled and personalized their banner. And they make sure they distinguish between the accept and the reject button. They don’t nudge by hiding the “reject” button, they don’t make it hard for users to decline cookies.
What must be included in a cookie banner for it to be GDPR compliant?
The 7 steps for collecting valid consent to cookies:
Cookie banner examples in our platform
Now, here are different ways you can place your cookie banner on your website.
If you want to look at our cookie banner examples in our platform and how it may look on your website, use our template tool.
Select your template. Click “accept” or “reject” in the banner. Enter your website URL and grab screen shot.
Now you can see an example of how the banner looks on your website.
We have a range of banners in our collection.
Standard cookie banner
The overlay v3 cookie banner
The overlay v3 cookie banner is placed “on top” of your webpage.
Your users must give or don’t give consent before they can continue to your site.
The sidebar banner
The CCPA banner
Cookie Information also caters to the American market, if you operate in the USA and especially California with its strict privacy law called CCPA (Californian Consumer Privacy Act).
Although the rules for consent are slightly different, it’s still important to collect consent for using tracking cookies.