IIH Nordic: Data drives dreams forward
IIH Nordic is a company that prides itself in working with clients to accelerate business performance.
In particular, the analytics division is known for data activation services that realize business value.
For 17 years, IIH Nordic has been a leader of demonstrating the ROI of data collected from marketing and Ecom performance which is a unique distinction compared to other digital marketing agencies.
A core service of IIH Nordic is enabling cookie and GDPR compliance through a world-first proprietary tool called Recapture.
After cookie consent is provided, the Recapture process both legally anonymizes and pseudoanonymizes data before being sent to Google Analytics servers.
The result enables full compliance of using Google Analytics as well as the ability to Recapture anonymous visitor data that would be lost due to cookie rejection.
Recapture is a privacy-first solution designed to accelerate commercial data-based decision making.
The Recapture service does not utilize cookies or other forms of local data storage. Furthermore, Recapture processes data in the EU on EU servers which helps clients control and manage requirements of overseas data transfer.
More than 60 major brands responsible for 100’s of websites have legally reviewed and implemented the Recapture solution over the last 3 years.
Powered by a privacy-first approach to data collection
IIH Nordic has a privacy-first and privacy by design approach to data collection.
IIH Nordic was the first agency in Europe to complete the Google Privacy certification requirements and all engineers working with data tracking have this certification.
In addition, IIH Nordic prides itself as a thought leader regarding a cookieless future and has invested heavily in R&D to create tools and innovations that will enable organizations to take data based decisions in a compliant, privacy-first manner.
Select the right tools to handle cookie compliance
IIH Nordic reviews cookie and GDPR compliance in connection with every analytics and tracking implementation assignment.
They review the tag management setup, deployment and activation of Cookie Information Service to ensure that consumer choices regarding cookies are respected.
IIH Nordic furthermore offers continual monitoring of compliance, alerts and consultancy regarding Cookie Information services. All in collaboration with Cookie Information.
Compliance comes first
The topic of compliance comes up no matter what service we sell. Compliance is typically the first part of customer dialogue, the middle and the end, Robert Johnson explains.
Based on our experience, it is perhaps the most highly discussed topic in relation to data activation services.
IIH Nordic offers comprehensive documentation of Google Analytics tracking to help clients fulfill compliance obligations.
Compliance affects bottom line, but there's a solution..
Cookie compliance affects the capability to manage revenue generation and marketing spend optimization, Robert Johnson explains.
Clients who have not implemented the Recapture solution have an average data loss of 30% which impacts levels of confidence in data-based decision taking.
Clients who have implemented the IIH Nordic Recapture solution alongside a validated Cookie Information implementation can rest assured that they have trustworthy documentation as well as the best balance of compliance and commercial capabilities.
We believe that clients who take a privacy-first approach to cookie compliance will gain trust of website users.
We believe that consumer trust is vital for long term sustainable revenue growth as well as cost optimization.
Data privacy a hot topic - also in the future
IIH Nordic believes that cookie compliance and data privacy will be a topic of increasing concern.
We see the focus of cookie compliance today is centered around the use of analytics systems and tool selection, says Robert Johnson.
We see the future of cookie compliance shifting toward digital marketing solutions and AdTech.
IIH Nordic has invested significant resources in R&D regarding improving compliance within both the analytics and AdTech space.
We believe that companies who take compliance seriously will have the best prerequisites to build consumer trust and will win loyalty, returning visitors, as well as increased revenue in the long run.
Visit IIH Nordic here and discover how they can help your business regain up to 30% data losses because of compliance and privacy implementations.
