IKEA Ibérica fined by Spanish DPA
Today (December 4, 2019) Ikea Ibérica was fined €10.000 by the Spanish Data Protection Authority (AEPD) for placing cookies on users’ computers and smartphones without informing properly and without obtaining valid consent.
Cookies were set as soon as the users entered the website, not giving them an option to reject cookies. Moreover, IKEA Ibérica did not provide users with clear information on the purposes of cookies or personal data processing, only stating that cookies were used to provide users with a “better user experience”.
The AEPD has noted that the practice has not completely been brought to an end at the time of the press release (December 2019).
Why IKEA got fined? Lack of valid consent!
In January 2019, the Spanish Data Protection Authority (AEPD) received a complaint that a website *** (url not revealed in the press release) placed cookies on the user’s computer/phone without having obtained a free, specific, informed and unambiguous consent as required by the LSSI and the GDPR when using tracking cookies (i.e. cookies that process personal data).
The AEPD verified that the website placed 23 cookies, among them cookies from Google Analytics (_ga, _gat, _gid), from Facebook (_fr), Twitter (personalization_id) and Adfrom.net (_uid).
Users were prompted with a cookie banner on first entry which stated that cookies were used to “make browsing much easier”. All cookies were placed well before the users clicked the only option in the banner: the ‘OK’ button.
Users were instructed to block cookies through browser settings, also including ‘strictly necessary’ cookies like e.g. shopping cart cookies rendering the website basically impossible to use for a consumer.
IKEA Ibérica is fined for violating article 22.2 of Law 34/2002 of the LSSI (Services of the Information Society and electronic Commerce).
Read the full press release by the Spanish AEPD here:
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- Inform your visitors of cookies (who owns them; their purpose; lifespan).
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- Collect and store consents for 5 years (in case of inspection by DPA).
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