Consumer Organizations are stepping up the fight against user tracking without consent. First legal proceedings may be under way for unlawful use of tracking cookies. German Data Protection Authorities also looking to impose fines against violations to the GDPR.
This week, The Federation of German Consumer Organizations (VZBV) filed a formal complaint against eight media companies because of their user tracking methods on their websites.
This was stated by Data Protection Expert Ute Bernhardt from the Consumer Center Saxony-Anhalt at the Network Conference Media Competence on October 22, 2019 in Halle (near Leipzig), online magazine Golem.de reports.
Currently, the VZBV have no further comments regarding the complaint, yet it should concern ePrivacy violations, such as missing consent for accessing/storing cookies on users’ devices as well as failing to inform users of data processing by cookies (Article 12, 13 and 26 of the GDPR).
GDPR Article 12, 13 and 26
Article 12: Transparent information, communication and modalities
Article 13: Information to be provided where personal data are collected from the data subject
Article 26: Joint controllers
Germany tightens the grip on cookies and online tracking
The complaint comes in the wake of the European Court of Justice’s (ECJ) ruling against German online lottery website Planet49. Here the ECJ stated that storing and retrieving cookies requires the user’s active consent.
However, it’s not the first German clash with tracking cookies.
The authorities made it clear that users shall be provided with a real choice regarding cookies. An ‘OK’ button is not sufficient for collecting valid consent.
Also, tracking may only start after the user has actively given consent (e.g. by accepting cookies). All cookies, tools and scripts must be deactivated until valid consent is obtained.
Bavarian Data Protection Authority to impose fines
According to Heise.de, the Bavarian Data Protection Authority (BayLDA) meanwhile announces that it will begin issue the first fines against a number of companies.
Earlier this year, the BayLDA investigated 40 company websites’ cookie consent solutions, only to find poor results and lack of compliance to ePrivacy and GDPR.
The authority expects, among other, that websites will collect valid consent if they use tracking tools from third-party providers such as Google’s advertising network (e.g. Google Analytics), or hidden ‘pixels’ such as Facebook Pixel.
Should the affected media not respond to the warning by the VZBV and, for example, sign a declaration of discontinuance, it should come to legal proceedings.
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