“A privacy-first approach is vital for building consumer trust”
Robert Johnson
Director of Insight & Activation, IIH Nordic
Why IIH Nordic chose Cookie Information
Privacy-first
approach
Professional
privacy solution
Data
driven
IIH Nordic: Data drives dreams forward
Meet Robert Johnson, Director of Insight & Activation at Danish agency IIH Nordic.
For 17 years, IIH Nordic has been a leader of demonstrating the value of data collected from marketing and Ecom performance. This has given them a competitive edge compared to other digital marketing agencies.
IIH Nordic is a long-time member of Cookie Information’s Partner Program offering their clients a proven Consent Solution to collect consent to cookies.
Join this conversation with Robert Johnson and discover how a Partnership with Cookie Information can be profitable for both parties.
Internet Intelligence Agency
Google Analytics, Paid Social, Paid Search, Recapture
50-100 employees
Offices in Copenhagen, Denmark
IIH Nordic: Data drives dreams forward
Meet Robert Johnson, Director of Insight & Activation at Danish agency IIH Nordic.
For 17 years, IIH Nordic has been a leader of demonstrating the value of data collected from marketing and Ecom performance. This has given them a competitive edge compared to other digital marketing agencies.
IIH Nordic is a long-time member of Cookie Information’s Partner Program offering their clients a proven Consent Solution to collect consent to cookies.
Join this conversation with Robert Johnson and discover how a Partnership with Cookie Information can be profitable for both parties.
“Compliance is typically the first part of customer dialogue, the middle and the end.”
Robert Johnson, Director of Insight & Activation, IIH Nordic
Compliance comes first
IIH Nordic takes a privacy-first and privacy by design approach to data collection.
The topic of compliance comes up no matter what service they sell.
Compliance is typically the first part of customer dialogue, the middle and the end, Robert Johnson explains.
”We believe that clients who take a privacy-first approach to cookie compliance will gain trust of website users. We believe that consumer trust is vital for long term sustainable revenue growth as well as cost optimization”
Compliance comes first
IIH Nordic takes a privacy-first and privacy by design approach to data collection.
The topic of compliance comes up no matter what service they sell.
Compliance is typically the first part of customer dialogue, the middle and the end, Robert Johnson explains.
”We believe that clients who take a privacy-first approach to cookie compliance will gain trust of website users. We believe that consumer trust is vital for long term sustainable revenue growth as well as cost optimization”.
Internet Intelligence Agency
Google Analytics, Paid Social, Paid Search, Recapture
50-100 employees
Offices in Copenhagen, Denmark
“IIH Nordic has a privacy-first and privacy by design approach to data collection.”
Robert Johnson, Director of Insight & Activation, IIH Nordic
Select the right tools to handle cookie compliance
IIH Nordic evaluates cookie and GDPR compliance when carrying out analytics and tracking tasks for customers.
They review the tag management setup, deployment and activation of Cookie Information compliance tools to ensure that customer choices regarding privacy are respected.
IIH Nordic also provides ongoing monitoring of compliance, alerts and guidance on Cookie Information services. All is done in collaboration with Cookie Information.
Select the right tools to handle cookie compliance
IIH Nordic evaluates cookie and GDPR compliance when carrying out analytics and tracking tasks for customers.
They review the tag management setup, deployment and activation of Cookie Information compliance tools to ensure that customer choices regarding privacy are respected.
IIH Nordic also provides ongoing monitoring of compliance, alerts and guidance on Cookie Information services.
All in collaboration with Cookie Information.
“We see the focus of cookie compliance today is centered around the use of analytics systems and tool selection.”
Robert Johnson, Director of Insight & Activation, IIH Nordic
Data privacy is a hot topic - also in the future
IIH Nordic believes that cookie compliance and data privacy will continue to be a hot topic in the future.
”We see the focus of cookie compliance today is centered around the use of analytics systems and tool selection”, says Robert Johnson.”
”We see the future of cookie compliance shifting toward digital marketing solutions and AdTech.”
Data privacy is a hot topic - also in the future
IIH Nordic believes that cookie compliance and data privacy will continue to be a hot topic in the future.
”We see the focus of cookie compliance today is centered around the use of analytics systems and tool selection”
”We see the future of cookie compliance shifting toward digital marketing solutions and AdTech.”
“We believe that companies who take compliance seriously will have the best prerequisites to build consumer trust and will win loyalty, returning visitors, as well as increased revenue in the long run.”
Robert Johnson, Director of Insight & Activation, IIH Nordic
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