Google now enforces Consent Mode v2: Are you prepared?
Get a Google-certified cookie banner that integrates natively with Consent Mode v2. Helps you ensure your Google Ads campaigns keep running smoothly, and allows you to continue using your ad personalization, conversion tracking, and remarketing features.
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Ensure your compliance with regulations like GDPR, CCPA and Google’s EU user consent policy
Stay ahead of Google's audits to avoid suspension of your Google Ads
Keep ad personalization, conversion tracking and remarketing features with integrated Google Consent Mode v2
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The simplest way to achieve compliance and get Google Consent Mode v2.
If you use Google Ads, implementing Consent Mode v2 is essential. That’s why we’ve made it as simple as possible to implement, giving you several options to choose from.
You get three easy implementation options:
Directly on your website
(via a script in the <head> section)
Google’s EU user consent policy is an agreement between Google and anyone using their products in the European Economic Area (EEA)* and the United Kingdom (UK) markets.
What do I need to do in order to adhere to Google’s EU user consent policy?
In short, you need to collect freely given consent in a transparent manner from your visitors or users, in accordance with the requirements in the ePrivacy Directive, and in line with how the GDPR defines consent.
The policy applies to both websites and mobile applications.
To make this process easier, Google recommends that you use a Google-certified Consent Management Platform, such as Cookie Information.
Is my current cookie banner compliant with the EU user consent policy?
Google recommends using a cookie banner from a Certified CMP Partner since that will make it easier to follow Google’s requirements.
It also ensures the cookie banner is correctly integrated with Google Consent Mode v2. As a marketer, the latter is of utmost importance if you intend to get the most out of Google Ads and Analytics while staying compliant in accordance with the EU user consent policy.
If you want to ensure your cookie banner is set up correctly, you can test it here for free.
Does Google’s EU user consent policy still apply if I don’t use personal data for personalized ads?
Yes.
Also, the non-personalized ads that Google serves on websites or apps require cookies or mobile identifiers. Hence, consent is required.
What is Consent Mode v2?
Google introduced Consent Mode v2 in late November 2023.
It is a tool that communicates user’s consent choices to Google, ensuring that the Google Tags you use on your website fire accordingly and process user data in compliance with Google’s EU user consent policy.
Consent Mode is a vital integration for advertisers who wish to continue using Google Ads and Google Analytics in the EEA region.
Do you need a cookie banner to use Consent Mode v2?
Yes.
A compliant cookie banner that collects and shares consent signals with Google is a prerequisite for implementing Consent Mode v2.
How does CMv2 work with Cookie Information’s cookie banner?
As a certified Google CMP partner, Cookie Information has developed a seamless integration with Consent Mode v2.
Using one of the banner templates compatible with Consent Mode v2, you can easily implement CMv2 and maintain measurement and personalization capabilities in Google products after March 2024.
What happens if I don’t implement Consent Mode v2?
Without Consent Mode v2, data accuracy in your Google Ads and Analytics platforms will significantly decrease after March 2024.
You won’t be able to collect any new data for users in the EEA region – this affects your audiences and remarketing, as well as your measurement and reporting. Your bidding algorithms will run on inaccurate data, leading to wasted budget and missed conversion data.
