Cookie Information vs. CookieFirst: which is the best consent management platform?
Which consent management platform (CMP) best fits your needs? What are the core functionalities or services that differentiate the two? Find out what sets them apart, and why Cookie Information is a great alternative to CookieFirst when managing cookie consent to stay privacy compliant.
Core functionality in Cookie Information vs. CookieFirst cookie consent manager
When choosing a cookie consent tool, compliance, reliability, and flexibility are key. While CookieFirst provides essential features, Cookie Information offers a more comprehensive, automated, and privacy-focused consent solution.
With Cookie Information, you get fully automated website scanning – daily or weekly –, EU/EEA-based consent storage, and a cookie consent tool designed to meet evolving privacy compliance requirements with ease. Although both CMPs support integration with Google Consent Mode v2, only Cookie Information offers integrations with major CMS platforms like WordPress.
As a great CookieFirst alternative, Cookie Information ensures a smoother compliance process with built-in automation and transparency at its core.
Feature comparison
| Features Comparison | Cookie Information  | CookieFirst  |
|---|---|---|
Cookie banner & cookie policy |  | |
Scan frequency | daily and weekly | monthly |
Banner customization with JavaScript, CSS, or HTML | | |
Consent storage in the EU/EAA | | |
Google Consent Mode v2 integration | | |
GTM template & WordPress Plugin | | only GTM template |
Geotargeting |  | |
Basic consent rate statistics | | |
Advanced reporting | | |
Subdomains included for free | | |
Email support | | |
AI-powered chat | | |
Personalized chat & phone support | | |
Full support during audits | | |
Wider product portfolio (Mobile App Consent, Analytics) | | |
Languages supported | 44 languages | 44+ languages |
Cookie Information vs. CookieFirst comparison
Cookie Information’s Cookie Banner for Websites and CookieFirst are both Europe-based consent managers that help you collect and store user consents on your website. While CookieFirst is a simpler cookie consent banner tool helping you manage your cookies and consents, Cookie Information offers more advanced features and a wider variety of products and services that help you on your data privacy compliance journey. Keep reading to understand the key differences between the two CMPs.
Cookie Information pros
Getting started with Cookie Information is simple and your cookie banner can be installed on your website in just a couple of simple steps.
Cookie Information is a Google CMP Partner with Gold Status, reflecting its high standards in cookie consent management and data privacy solutions.
As a Google-certified CMP, the website cookie consent banner offers seamless integration with Google Consent Mode v2 and easy implementation through Google Tag Manager, providing a streamlined approach to managing user consent.
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They offer a free plan, and you always get a 14-day free trial without any strings attached—you don’t have to submit your payment information until you create a paid subscription.
Their reporting dashboards are more complete than many of their competitors’. You get granular consent rate monitoring (consent data for each of the categories) via their Compliance Dashboard (part of the Professional package), which helps you work on consent rate optimization. You also get a clear overview of potential unclassified cookies or other compliance risks.
Cookie Information has also been praised on several occasions for their high level of customer support. They are known for responding promptly in case of implementation questions, and also offer full support in case of audits. Some of their higher tier packages provide you with a dedicated account manager that supports you on the compliance journey and can cater for enterprise business needs.
Read more: How to handle compliance audits
Their customer support is second-to-none. Reply within minutes and you can even get personal phone support. This has been essential for my team, as we are not specialized in consent management implementations.
The self-help section with extensive documentation is excellent. Since my company is small and we don’t have the resources to outsource, I had to take the do-it-yourself approach. The guides were super easy and I could set everything up nicely. Customer service quickly answers and checks if you have done a good job.
From quick setup to exceptional customer support, Cookie Information ensures both enterprise and small businesses stay compliant with privacy laws – like the General Data Protection Regulation (GDPR) and ePrivacy Directive – while enhancing user experience.
Cookie Information cons
Cookie Information’s current pricing model is a bit more complex than CookieFirst’s. Their prices are calculated based on the number of subpages your website has, and how many user consents are you collecting across your account.
Cookie Information does not currently offer geotargeting based on IP address, but that doesn’t mean that you cannot customize the cookie consent banner based on user location at all. You can show different variations of your cookie consent banner based on the (sub)domains you have on your website, or add a language switcher to your cookie popup.
Pricing in Cookie Information vs. CookieFirst
Price comparison
Cookie Information | CookieFirst |
|
|---|---|---|
Free trial available | 14-day | 14-day |
Free plan available | | |
Paid plans | Starting from Dependent on the amount of pages and the amount of monthly consents you’re collecting. Option for enterprise pricing for businesses with custom needs, unlocking highest-level of customer support and data insights. | Starting from Dependent on the features included. Higher price tiers unlock for ex. IAB TCF 2.2 Support, opt-in rate optimizations, white label panel, etc. |
CookieFirst pros
Setting up CookieFirst is straightforward, and they offer a 14-day free trial that enables you to test their different features before committing. Their styling options and management are highly praised by users. Customizing their consent popup is easy in their intuitive platform, but you should be aware that more advanced customization is only supported in their higher pricing packages.
They offer the possibility of showing consent banners in specific regions and hiding them in others, which offers a lot of flexibility in terms of ensuring compliance with privacy regulations like GDPR, CCPA and LGPD across regions.
They also offer direct access to consent logs and billing information directly on the CMP interface, which makes it easy for customers to get relevant information without engaging with their customer support reps.
CookieFirst cons
There have also been some concerns about the long load time of the banner sometimes, which can affect website performance, UX or A/B tests.
Is Cookie Information a good CookieFirst alternative?
While both companies will handle your basic data privacy compliance needs just as well, there are some particular differences worth mentioning here. CookieFirst wins on geotargeting and setup customization, but might not categorize cookies as accurately. Cookie Information offers unlimited banner customization possibilities, great customer support, and much more granular statistics that can help you make smarter business decisions.
Product roadmap
The pricing models of the two platforms are difficult to compare, as they are built differently. While the starting price is lower for CookieFirst, there are valuable features included in both free and paid Cookie Information plans. CookieFirst only unlocks them in the more expensive packages (such as IAB TCF 2.2 support).
Comparing free CMP plans, Cookie Information offers more competitive features than CookieFirst at no cost and a package that rivals many paid cookie consent software solutions.
User rating comparison
| Platform | Cookie Information | CookieFirst |
|---|---|---|
 |  |  |
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How to switch your cookie banner from CookieFirst to Cookie Information in 4 easy steps
Follow these 4 quick steps to migrate to Cookie Information consent manager today:
Step 1: Sign up for a free Cookie Information account
Sign up for a free Cookie Information account (you start with a free trial period of 14 days), add your domain and customize your consent banner template. Your consent banner script is ready to install, with Google Consent Mode v2 enabled by default so you comply with Google’s EU user consent policy.
Step 2: Remove CookieFirst scripts or SDKs from your website
Find and remove any existing CookieFirst scripts or SDKs from your website, e.g., Testing CDN or Production CDN scripts.
Step 3: Implement your Cookie Information consent banner
Implement the consent popup directly through the source code, Google Tag Manager or different CMS integrations. Replace any CookieYes configurations for cookie management, consent, or data privacy compliance with Cookie Information ones.
Step 4: Finish your implementation
Clear your website’s cache to ensure the new consent banner is now displayed to website visitors. Check your cookie scanner results to see if you need to define or add any unclassified cookies or other online tracking technologies running on your website. Don’t forget to test to make sure everything’s working correctly and there are no errors.
For additional information on consent banner setup, refer to our full CMP implementation guide.
More consent management platform comparisons
Frequently asked questions
Cookie Information is a European-based consent management platform (CMP) that helps marketers comply with data privacy regulations, such as the European Union’s General Data Protection Regulation (GDPR) and other local laws, like the Norwegian E-Com Act, by effectively managing and documenting user consent.
Read also: Norwegian E-Com Act compliance checklist: a guide for marketers in 2025
Yes, Cookie Information is a Google CMP Partner and its cookie banner for websites is a Google-certified CMP, ensuring it meets Google’s technical standards for consent solutions and integrates smoothly with Consent Mode v2 and ad tech services.
Yes, Cookie Information offers a free CMP plan with competitive features that rival many paid cookie consent solutions, making it an attractive option for businesses seeking robust compliance tools without initial costs.
Choose a CMP that ensures compliance, flexibility, and reliability. Cookie Information is ideal for businesses needing automated compliance, frequent scanning, and strong customer support.
CookieFirst is a consent management platform (CMP) that helps websites collect and manage user consent for cookies to comply with privcay regulations like the GDPR and. It provides a customizable cookie banner, monthly website scanning, and integration with Google Consent Mode v2. However, it lacks a WordPress plugin and offers limited integration options compared to cookie consent tools like Cookie Information.
CookieFirst’s pricing is based on the number of domains, monthly page views, and the number of consent records stored.
To set up CookieFirst, you need to sign up, configure your cookie banner, and implement the provided script on your website. Unlike Cookie Information, CookieFirst does not offer direct WordPress integration, so setup requires manual implementation.
CookieFirst provides a Google Tag Manager (GTM) template. You can add their template in GTM, configure your consent settings, and publish the container. However, it lacks a direct GTM integration like Cookie Information.
A cookie manager, also known as consent management platform (CMP) or cookie banner tool, helps you collect, manage, and store user consent while ensuring compliance with data privacy laws like the GDPR and ePrivacy Directive. It enables your website visitors to control which cookies are stored on their devices while browsing websites or using mobile apps. Check our Consent Banner for Mobile Apps
You can scan for cookies using a consent management platform like Cookie Information, which offers fully automated daily and weekly scans to detect and categorize cookies on your website for ongoing privacy compliance.
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