If a user has a complaint about tracking cookies and how their personal data is being processed, and the website owner does not respond or the user is not satisfied with the response, the user can file a complaint with the Autoriteit Persoonsgegevens. Non-compliance with the Dutch cookie rules can lead to severe penalties, including written warnings, fines, and other financial penalties, deletion of data collected without consent, restrictions on data sharing with third parties, and even temporary or permanent bans on processing activities.
Furthermore, according to Article 15.4 of the Dutch Telecommunications Act, penalties for violations can reach up to €900,000 or, in certain cases, 1% to 10% of a company’s turnover. If a similar violation has occurred within the previous five years, the maximum fine can be doubled. These fines underscore the seriousness with which the Dutch authorities view breaches of cookie regulations.