Amazon in major European cookie fine
On December 10, 2020, the French Data Protection Authority (CNIL) announced it has imposed a €35 million fine on Amazon Europe for violating article 82 the Act n°78-17 of 6 January 1978 on Data Processing, Data Files and Individual Liberties.
Same day Google LLC and Google Ireland received a €100 million fine for violating same the article regarding the use of marketing cookies on google.fr.
Based on investigations of amazon.fr back in December 2019, CNIL found that when users entered the amazon website, cookies were automatically stored on their computers or phones without their prior consent.
CNIL states that the placement of cookies prior to consent is not compatible with current requirements for using cookies in France.
Specifically, CNIL noted that amazon.fr
- prompted users that with continued use of the website they automatically accepted cookies.
Consequently, the CNIL imposed a fine of €35 million on Amazon, since the cookie practices had been going on for a long time and that millions of French people were impacted by the practices.
The press release by the CNIL (in French only).
How to comply with current privacy regulations
The European rules on cookies are described in the ePrivacy Directive, yet most information cookies collect are personal and thus regulated by the GDPR.
Cookies from abovementioned services all collect your users’ personal data with marketing purposes. Therefore, using these types of cookies requires you to collect a consent which meets the requirement of recital 32 in the GDPR.
Here’s a complete checklist to collecting valid consent to cookies.
Checklist for collecting
valid consent to cookies
When it comes to informing users about cookies, obtaining and storing valid consents, you should use a certified Consent Management Platform.
You can try our Consent Management Platform and our professional cookie banner for free for 30-days. We guide you all the way from setup to implementation to onboarding if you like.