Why should you set up Google Consent Mode v2 for your Google Ads after March 2024?
Implementing Google Consent Mode v2 might seem optional. But for Google Ads advertisers, it’s a necessity – because not implementing it can be very costly.
Due to new updates to Consent Mode (commonly referred to as Consent Mode v2), your Google Ads will become significantly less effective after March 2024.
You will get worse marketing results out of the same Google Ads spend if you do not implement Google Consent Mode v2 before March 2024.
Therefore, If you do not set up Google Consent Mode v2, you won’t be able to properly use and do the following with your Google Ads anymore:
- Remarketing audiences
- Audience lists
- Enhanced Conversions
Why is this a problem for your Google Ads?
You will get worse marketing results out of the same Google Ads spend if you do not implement Google Consent Mode v2 before March 2024.
By missing Enhanced Conversions, you can quickly start getting less out of your Google Ads budget. For larger advertisers, the losses will probably be even bigger due to Google Ads having fewer data for modeling.
Your remarketing audiences, which often have a very high Return On Ad Spend (ROAS), will also stop collecting new data from users.
Imagine losing the ability to remind your customer about the pair of shoes they left in their cart. Due to these changes, you simply cannot do remarketing towards your new site visitors after March 2024.
If you want to know more, you can read our blog post with the most frequent questions and answers that we give and receive about Google Consent Mode v2: Top 10 Questions About Google’s Consent Mode v2.
Overall, you can easily adapt to these new changes to Consent Mode and continue getting the same Google Ads results after March 2024.
After setting up Google Consent Mode v2, your remarketing audiences, audience lists and enhanced conversions will continue to function normally.
And thankfully, there is an easy way to set up Google Consent Mode v2 👇
How to set up and implement Consent Mode v2 for Google Ads
You can set up Google Consent Mode v2 for Google Ads through two different methods:
- The difficult and slow method is to implement Consent Mode v2 through your own custom solution that you build yourself.
- The easy and fast method is to set up Consent Mode v2 through a Consent Management Platform that natively integrates with Consent Mode v2.Cookie Information is a certified Google CMP Partner, and our cookie banner for websites has a native integration with Consent Mode v2 (start a free 14 day trial today).
Want to set up Consent Mode v2 for your app? Then you need a consent banner-solution that is certified for Consent Mode v2, like Cookie Information’s Consent Banner for Mobile Apps.
Once you have installed a cookie banner or consent banner that supports Consent Mode v2, you also have to set up Consent Mode v2. You can implement Consent Mode v2 in less than 30 minutes with Cookie Information.
Here are some of our guides for the most common setups and integrations with Cookie Information:
- Guide for Consent Mode v2 implementation in WordPress
- Guide for Consent Mode v2 implementation in Google Tag Manager (or watch the Google Tag Manager how to YouTube-video)
- Guide for Consent Mode v2 implementation in Shopify
- Guide for Consent Mode v2 implementation by changing the uc.js script and consent pop-up template
Make sure your Google Ads has all the insights and functions it needs to function properly:
Be ready for March 2024 and implement Google Consent Mode v2 today by using Cookie Information.
Get a free trial to easily get Consent Mode
Click here and sign up to get a free 14-day trial and easily implement Consent Mode v2.
