On August 15th, 2020, the Interactive Advertising Bureau (IAB) switched from their Transparency and Consent Framework TCF v1.1 to TCF v2.0.
But what is the IAB Transparency and Consent Framework and what should you as a publisher do?
What is TCF v2.0?
TCF v2.0 is the second iteration of The IAB Europe’s Transparency and Consent Framework (TCF) v2.0.
Originally launched in 2018, the TCF’s objective is simple. It is designed to standardize how publishers agencies and ad-tech vendors can run digital advertising in a GDPR compliant way.
The IAB Transparency and Consent Framework is especially important for the processing of users’ personal data collected by cookies on websites.
The reason for a 2020 update, is the initial version (v1.1) is too limited in it’s scope and restricted consumer choices.
The TCF’s simple objective is to help all parties in the digital advertising chain ensure that they comply with the EU’s GDPR and ePrivacy Directive when processing personal data or accessing and/or storing information on a user’s device, such as cookies, advertising identifiers, device identifiers and other tracking technologies.
What's new in the TCF v2.0?
The TCF 2.0 is an important update for publishers and advertisers in Europe looking for guidance on how to comply with EU law. Why?
Because TCF 1.1 was way too biased towards the ad-tech industry. The TCF v2.0 aims to be more publisher and consumer friendly.
for publishers
FOR Consumers
The TCF v2.0 gives users the possibility to object to data processing. That is, users can give or withhold consent to their data being processed by the ad-tech industry. It also provides greater transparency to the user about who is processing data and for what purpose.
Are you using the IAB Framework? Or are you looking to use the TCF v2.0?
Here’s what to do.
The IAB Transparency and Consent Framework is just a standard.
You need a Consent Management Platform (CMP) to apply the standard.
Yet, most CMP’s do not meet the minimal requirements set by GDPR.
Cookie Information is approved by the IAB Europe as a certified CMP.
Get more information about Cookie Information’s IAB integrated CMP.
Or book a meeting to learn more.
Get TCF v2.0
Book a meeting with our compliance experts to learn more about how we can help you meet the IAB TCF v2.0 standards.
