The Interactive Advertising Bureau (IAB) is a global business organization for online advertisers and marketers with the goal of thriving in the digital economy. The IAB has more than 650 members consisting of leading media and tech companies responsible for selling, delivering, and optimizing digital ad marketing campaigns.
The bureau develops and governs industry standards and best practices, conducts research, and provides legal support for its members. The IAB was founded in 1996, and is headquartered in New York City.
In preparation for the enforcement of the EU law on data protection and privacy (The General Data Protection Regulation – GDPR) in May 2018, the IAB Tech Lab developed a Framework in collaboration with IAB Europe.
The Framework is called the IAB Europe Transparency & Consent Framework.
The IAB Transparency and Consent Framework (TCF) supports publishers, advertisers, and tech vendors in meeting the transparency and user consent requirements established by GDPR.
The Framework is managed by the IAB Tech Lab and was first released in April 2018. It is designed to standardize the process of obtaining consent (from website users) to collect and process personal data.
It was updated in August 2019 to the TCF 2.0. The guidelines here clearly state that website owners must give their users the possibility to decline consent to cookies (data processing).
With the framework, third-party data processing will become more transparent. All data processors are to be listed in the cookie consent pop-up banner, so the user can see who collects and uses their data.
Link: The IAB is updating its EU privacy guidelines (TCF 2.0)
The IAB Transparency and Consent Framework is in itself not GDPR compliant,
but it does guide publishers towards an industry standard for GDPR compliance.
It relies on the publishers and website operators to implement the guidelines with a Consent Management Platform (CMP)
to achieve GPDR compliance.
When choosing a Consent Management Platform, make sure the platform meets both the requirements of the IAB
but most importantly the requirements of the GDPR.
The IAB standards are integrated into our Consent Solution to provide you with a consent pop-up which meets GDPR and ePrivacy requirements.
Our Consent Solution is highly customizable and you can add your logo, colors, and text of your choice – all without compromising privacy laws. Here’s what our IAB consent integration can give to you:
The IAB Framework gives you full control of which third-party vendors to disclose to your users and for which purposes you allow those vendors to use personal data.
It enables the transmission of a user’s choice in connection with those approved vendors (whether relying on consent or legitimate interests) to the third parties you are working with and for this to be transmitted across the advertising supply chain.
If you choose Cookie Information’s Cookie Consent Solution for your website, you will get an IAB cookie pop-up banner with highly transparent information about third-party data processors for your website visitors.
With our IAB banner, your visitors will know exactly what they give consent to.
Cookie Information is an approved Consent Management Platform vendor. We integrate our strong CMP with IAB’s Transparency and Consent Framework 2.0.
On February 2nd, 2022, the Belgian Data Protection Authority declared that the IAB’s Transparency & Consent Framework (TCF) does not comply with several EU General Data Protection Regulation provisions.
As we wait for further clarification, we at Cookie Information do not recommend our clients using IAB’s TCF as a standard for collecting valid consent to cookies.
Reference: IAB’s TCF ruled not GDPR compliant