Services like Google Analytics may only be in use if the website owner obtains valid consent from their visitors, Berlin Data Protection Authority clarifies.
No consent – no Google Analytics
Therefore, valid consent is needed if website operators and owners want to use third-party analytics services like Google Analytics, which collect and process visitors’ data for commercial purposes.
Valid consent is required for using Google Analytics
Cookie pop-up banners need to meet requirements in the GDPR
German Data Protection Authorities on the move
Audience analysis with no consent
Services like Piwik Pro offer solutions where you 'own your own data.'.
How to use Google Analytics with valid consent?
- Informs your visitors of cookies (who owns them; their purpose; lifespan)
- Provides your visitors with the option to decline cookies (and tracking)
- Holds back cookies before consent is obtained
- Does not assume consent with pre-ticked boxes Collects and stores consent for 5 years (in case of inspection by DPA).