What is the IAB and the IAB Transparency and Consent Framework TCF? In this article, we will walk you through the IAB guidelines for publishers on how to comply with EU data laws.
Contents of this article:
- What is the IAB?
- What is the IAB Consent Framework?
- Is the IAB GDPR compliant?
- How should you act being an IAB member?
- How can I get a GDPR compliant cookie consent with the IAB Framework?
What is the IAB?
The Interactive Advertising Bureau (IAB) is a global business organization for online advertisers and marketers with the goal of thriving in the digital economy. The IAB has more than 650 members consisting of leading media and tech companies responsible for selling, delivering and optimizing digital ad marketing campaigns.
The bureau develops and governs industry standards and best practices, conducts research and provides legal support for its members. The IAB is founded in 1996, headquartered in New York City.
In preparation to the enforcement of the EU law on data protection and privacy, The General Data Protection Regulation (GDPR) in May 2018, the IAB Tech Lab developed a Framework in collaboration with IAB Europe.
The Framework is called the IAB Europe Transparency & Consent Framework.
What is the IAB Framework?
The IAB Transparency and Consent Framework (TCF) supports publishers, advertisers and tech vendors in meeting the transparency and user-consent requirements established in the GDPR.
The Framework is managed by the IAB Tech Lab and was first released in April 2018. The Framework is designed to standardize the process of obtaining consent (from website users) to collect and process personal data.
The Framework was updated in August 2019 to the TCF 2.0. The guidelines here clearly state, that website owners must give their users the possibility to withhold or decline consent to cookies (data processing).
Moreover, with the framework third-party data processing will be more transparent. All data processors are to be listed in the cookie consent pop-up banner, so the user can see who collects and uses their data.
Is the IAB Framework GDPR compliant?
The IAB Transparency and Consent Framework is not in itself GDPR compliant, but it does guide publishers towards an industry standard for GDPR compliance.
It relies on the publishers and website operators to implement the guidelines with a Consent Management Platform (CMP) to achieve GPDR compliance.
When choosing a Consent Management Platform, make sure the platform meets both the requirements of the IAB but most importantly the requirements of the GDPR.
IAB member? Is your cookie consent solution GDPR compliant?
With the new update to the IAB Europe Transparency and Consent Framework (TCF 2.0) launched in august 2019, you need to review your Cookie Consent Solution. Does it meet the requirements of the new Framework for collecting consent and third-party processing of users’ personal data? Does your company use a Consent Solution from Quantcast, Onetrust or any other CMP, make sure it complies with the new instructions by the IAB.
You can always test your website for GDPR cookie compliance.
Are you not sure whether your website meets the requirements – or would you would like to try a professional Consent Management Platform with full IAB Framework integration – you can schedule a personal meeting with one of our privacy specialists.
Or you can read more about Cookie Information's IAB Partnership here:
How can I get a GDPR compliant cookie consent with the IAB Framework?
Cookie Information is an approved Consent Management Platform vendor. We will integrate our strong CMP with IAB’s Transparency and Consent Framework 2.0.
If you choose Cookie Information’s Cookie Consent Solution for your website, you will get an IAB cookie pop-up banner with highly transparent information about third-party data processors for your website visitors. With our IAB banner, your visitors will know exactly what they give consent to.
Book a meeting with our specialists and we will walk you through the benefits of our collaboration with IAB’s Framework.
Book Meeting with our privacy specialists.