Why should you collect consent to cookies?
New winds are blowing in the legal landscape and it effects how you as a website owner must collect consent to cookies in Sweden.
Much has happened since the GDPR took force in 2018! New verdicts and cookie guidelines have been implemented across Europe, and Sweden is no exception.
Here we break down why you should collect consent to cookies in Sweden.
Link: Swedish cookie law explained 
you must collect your users’ consent”
“If you use tracking cookies,
collect a GDPR consent”
What is a GDPR consent in Sweden?
If your business website uses third-party services such as Google Analytics, Google Ads, Facebook and Hubspot, then your business is responsible for obtaining valid consent.
Audits are conducted by the Swedish Post and Telecom Agency (PTS) and the Data Protection Authority (IMY, formerly the Data Inspectorate). And they will ask you to provide necessary documentation for valid consents.
A valid consent according to recital 32 in the GDPR is:
What does that mean?
The cookie banner should include a ‘yes’ to cookies button, but also a ‘no’ to cookies button.
The user’s choice should then be respected in such a way that no cookies are placed on the user’s computer and no data is collected until the user has given consent.
If the user declines, your cookie consent solution should prevent cookies from being stored.
How do you collect a GDPR consent to cookies?
It’s actually not that difficult.
The only requirement is that your business uses a professional consent solution.
With a professional solution – unlike free solutions – your business gets a consent solution that:
With a solution from Cookie Information, your business gets a professional consent solution and a cookie banner for your website that you can customize to fit your company’s colours and logo.
Book a meeting with us, and we can tell you how your business and website can become cookie compliant.
Does your website meet the requirements for cookies?
We can check it for you. Ensure the website’s cookie compliance with Cookie Information.
6 easy steps to comply
the Swedish cookie guidelines:
- If you use third-party services like Google Ads, Google Analytics, Facebook Pixel, LinkedIn Insight Tag, Hotjar, Adobe Analytics or almost any add-on from your CMS, then those services will set cookies via your website. And the responsibility for obtaining valid consent to these cookies is yours!
- But we do not collect personal data!
- Maybe not directly. But all the previously mentioned services collect your visitors’ personal data through cookies (e.g., IP address, device_ID, geo-location). Maybe you also collect other personal information via your CRM (e.g., HubSpot, Pipedrive, Salesforce) – that also requires valid consent.
- What are personal data really?
- Personal data are all data that your website or third-party services (e.g., Google Analytics, Google Ads, Facebook etc.) collect about your visitors that can – directly or indirectly – identify the user.
- GDPR does not apply to us!