Consent Mode v2 allows you to adjust the functionality of your Google tags based on user consent for ads and analytics cookies. This ensures tracking for advertising campaigns occurs only with user consent, as signaled through Consent Mode v2.
Using Cookie Information’s CMP together with Consent Mode v2 enables you to continue using measurement, ad personalization and remarketing features in Google Ads.
Besides maintaining essential features in Google Ads, Consent Mode v2’s conversion modeling feature also helps you fill in the data gaps that occur when users opt-out of cookies.
Conversion modeling enriches your website data by analyzing the behavioral patterns of consented users to predict the actions of non-consented users. This means you get more data that would otherwise be lost.