Using Google Ads? Ensure compliance with Google’s EU user consent policy and safeguard your Google Ads and Analytics accounts with a certified CMP Partner like Cookie Information. Integrated Consent Mode v2 helps you avoid dips in marketing performance.
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Ensure your compliance with regulations like GDPR, CCPA and Google’s EU user consent policy
Stay ahead of Google's audits to avoid suspension of your Google Ads
Keep ad personalization, conversion tracking and remarketing features with integrated Google Consent Mode v2
Cookie Information is a certified
Google CMP partner
Ensuring reduced implementation time via codeless integrations and the best possible experience for you as an advertiser.
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Essential
FROM
€ 15 / month
per domain
The simplest way to achieve compliance and get Google Consent Mode v2.
If you use Google Ads, implementing Consent Mode v2 is essential. That’s why we’ve made it as simple as possible to implement, giving you several options to choose from.
You get three easy implementation options:
Directly on your website
(via a script in the <head> section)
Google’s EU user consent policy is an agreement between Google and anyone using their products in the European Economic Area (EEA)* and the United Kingdom (UK) markets.
What do I need to do in order to adhere to Google’s EU user consent policy?
In short, you need to collect freely given consent in a transparent manner from your visitors or users, in accordance with the requirements in the ePrivacy Directive, and in line with how the GDPR defines consent.
The policy applies to both websites and mobile applications.
To make this process easier, Google recommends that you use a Google-certified Consent Management Platform, such as Cookie Information.
Is my current cookie banner compliant with the EU user consent policy?
Google recommends using a cookie banner from a Certified CMP Partner since that will make it easier to follow Google’s requirements.
It also ensures the cookie banner is correctly integrated with Google Consent Mode v2. As a marketer, the latter is of utmost importance if you intend to get the most out of Google Ads and Analytics while staying compliant in accordance with the EU user consent policy.
If you want to ensure your cookie banner is set up correctly, you can test it here for free.
Does Google’s EU user consent policy still apply if I don’t use personal data for personalized ads?
Yes.
Also, the non-personalized ads that Google serves on websites or apps require cookies or mobile identifiers. Hence, consent is required.
