You want data. And you want to be compliant. But when your users reject cookies, you lose out. Not anymore! With Cookie Information’s Google Consent Mode integration, you get aggregated and cookie-less data on campaign conversions while respecting your users’ consent choices.
GDPR
CPRA
CCPA
LGPD
GDPR
CPRA
CCPA
LGPD
Trusted by 250,000 websites in more than 140 countries.
Trusted by 250,000 websites in more than 140 countries.
What are the benefits of Google Consent Mode?
Get the full picture
Data and compliance
Seamless integration
Get the full picture
Imagine that you have set up a campaign in Google Ads.
You would like to know how it performs to understand if the conversions are attributed to that specific campaign. But when users reject cookies, you lose this data. And it will be harder for you to determine if your ad was a success or not.
When users reject cookies, Google Consent Mode uses pings instead. As a result, you can get aggregated data for Google Ads and Analytics.
That means you get a clearer picture of how your campaigns are performing.
Data and compliance
Google Consent Mode only works with a Consent Management Platform like Cookie Information. Consent Mode receives information about your users’ consent choices directly from your Consent Management Platform (CMP).
When users accept or reject cookies in your cookie banner, Consent Mode can change the behavior of Google Tags and how these communicate with other Google products like Analytics and Ads.
All this while respecting your users’ privacy and consent choices!
Seamless integration
Cookie Information’s Consent Management Platform works with your favorite CMS’, tag managers, social media, and CRM’s. And it’s easy to set up!
How to set up Consent Mode with Cookie Information
Sign up and add your domain
Sign up and add your domain
Sign up for Cookie Information, add your domain to the CMP, and start scanning for cookies.
Implement the consent pop-up on your site
Implement the consent pop-up on your site
All you need to do is insert the script in your website’stag in the HTML code.
Set up Google Consent Mode
Set up Google Consent Mode
Place the script directly in your website’s source code or via Google Tag Manager.
Valuable features to ease your compliance efforts
Get the full picture
When users reject cookies, you lose data for Ads and Analytics. Google Consent Mode uses pings instead of cookies. As a result, you can get aggregated data and a clearer picture of your campaigns' performance.
Data and compliance
Consent Mode gathers information about your users’ consent choices from your Consent Solution. It changes the behavior of Google Tags and how these communicate with Analytics and Ads. Now you always get data while respecting your users’ privacy and consent choices!
Seamless integration
Cookie Information’s Consent Management Platform works with your favorite CMS’, tag managers, social media, and CRM’s. And it’s easy to set up!
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Want to minimize your data loss?
Start collecting valid user consents and fill your marketing funnel with compliant data. You’ll never miss an insight, and always respect your users’ consent choices.
Start collecting valid user consents and fill your marketing funnel with compliant data. You’ll never miss an insight, and always respect your users’ consent choices.
