Google introduced Consent Mode v2 in late November 2023. It is a tool that communicates user’s consent choices to Google, ensuring that the Google Tags you use on your website fire accordingly and process user data in compliance with Google’s EU user consent policy.
Consent Mode is a vital integration for advertisers who wish to continue using Google Ads and Google Analytics in the EEA region.
Yes. A compliant cookie banner that collects and shares consent signals with
Google is a prerequisite for implementing Consent Mode v2.
As a certified Google CMP partner, Cookie Information has developed a seamless
integration with Consent Mode v2.
Using one of the banner templates compatible with Consent Mode v2, you can easily implement CMv2 and maintain measurement and personalization capabilities in Google products after March 2024.
Cookie Information is a Certified Google CMP Partner, which ensures your Consent Mode v2 integration is easy to set up and will run smoothly.
On top of that, it is one of the most trusted consent management platforms in Europe. We’re currently offering a 50% lifetime discount for new customers – making it easier and cheaper to get started with Consent Mode v2 before the March deadline.
You can implement Consent Mode v2 in two ways – Basic and Advanced. The main difference is whether Google Tags fire before or after the user consents. Both implementations ensure you get additional conversion data and benefit from conversion modeling.
Using Advanced requires you to install an additional script but gives you more precise data.
Cookie Information’s Consent Management Platform is compatible with both implementations.
Without Consent Mode v2, data accuracy in your Google Ads and Analytics
platforms will significantly decrease after March 2024.
You won’t be able to collect any new data for users in the EEA region – this affects your audiences and remarketing, as well as your measurement and reporting. Your bidding algorithms will run on inaccurate data, leading to wasted budget and missed conversion data.