Why the 2025 Norwegian E-Com Act could be your agency’s secret weapon for success
The 2025 Norwegian E-Com Act is shaking things up for websites across Norway and that’s great news for digital marketing agencies. Here’s the deal: in our recently published report Cookie Compliance in Norway: Trends & Insights 2024, we found:
- Norwegian websites had the lowest adoption rate of cookie banners among the 10 countries analyzed.
- 86% of the analyzed websites exhibited compliance issues.
- 81% fired non-essential cookies before user consent.
Your agency has a vast business opportunity to step in as the expert partner who helps clients navigate the new cookie requirements, avoid risks, and build trust with their users. By understanding the ins and outs of the Act, you can position your agency as the go-to resource for privacy compliance – and open the door to new clients who need guidance.
Ready to discover how turning cookie compliance into a competitive advantage can grow your business? Let’s dive in.
Are your clients ready for the 2025 Norwegian E-Com Act?
Choose Cookie Information as your compliance partner to help your clients avoid financial risks, stay compliant, and maintain marketing performance.
What is the 2025 Norwegian E-Com Act: Summary
EXPERT’S OPINION
Cookie consent requirements in Norway
All websites that use cookies that are not technically necessary must obtain consent before these cookies are set/activated, in accordance with the requirements of the Personal Data Protection Act (the Norwegian GDPR):
- The cookie is not set before the customer has given their consent.
- The type of consent the user gives must be respected.
- If the user says "No" to marketing cookies and "Yes" to others, marketing cookies must not be set/activated.
- Before consent is given, the user must be able to see which cookies are being used and the function of each cookie.
- It should be just as easy to change or withdraw consent as it is to give it.
- The consent solution must not include "dark patterns" that lead the user toward specific choices.
- The "Yes" and "No" buttons must be the same size and equally placed. Different colors are (for now) acceptable.
- The options should not be pre-filled.
- Given consents must be stored for 5 years and be retrievable for documentation purposes.
- "Cookie walls" are not allowed. This means it must be possible to use a website even if the user says "No" to cookies. Some reduced functionality is acceptable in these cases.
The 2025 Norwegian E-Com Act is Norway’s answer to stricter cookie guidelines, aligning with the EU’s ePrivacy Directive and putting data privacy front and center. It changes how businesses (and the digital marketing agencies supporting them) handle cookies and user data, requiring transparent, informed, and voluntary consent.
For your agency, this isn’t just another regulation – it’s a must-know for creating digital solutions that are both privacy-compliant and help your clients reach their targets.
Why should your digital marketing agency care about the 2025 Norwegian E-Com Act?
Privacy compliance can seem like a headache, but the 2025 Norwegian E-Com Act is actually your agency’s golden ticket to building trust, strengthening client relationships, and standing out in a crowded market. Clients want partners who know how to navigate the tricky waters of consent management and data privacy, and this new cookie law gives you the chance to showcase your expertise.
By baking compliance into how you manage client websites and digital campaigns, you’re not just helping clients avoid fines or bad press – you’re positioning yourself as a forward-thinking agency with real strategic value. Turn this challenge into an opportunity, and you’ll gain a reputation for protecting clients’ good name while driving results.
Why the E-Com Act matters for your agency
Build client trust
Privacy-conscious clients value agencies that put user consent first. Compliance helps build stronger, more trustworthy brands.
Avoid legal risks
Keep clients safe from fines and reputational damage by ensuring their compliance.
Boost your agency value
Stand out as a forward-thinking agency with privacy expertise, offering more than just the marketing basics.
Protect your clients’ reputation and simplify cookie compliance
Ensure your clients stay compliant and avoid the risks of non-compliant cookie consent banners with Cookie Information’s Consent Management Platform (CMP).
What changed in the 2025 Norwegian E-Com Act?
The 2025 Norwegian E-Com Act brings stricter rules for cookies and user data transparency, setting it apart from the previous E-Com law. Here’s what’s different:
1. Granular consent
Unlike before, users now need the option to accept or reject specific cookie categories (e.g., essential, marketing, functional). The old law allowed for broad, all-encompassing consent, but now consent must be precise, empowering users to control their data preferences.
As an expert, you must design consent banners that allow users to customize their preferences and offer them full control over their website experience.
2. No pre-ticked boxes
One of the core principles of the 2025 Norwegian E-Com Act is that consent cannot be implied or assumed. Previously, pre-ticked boxes for cookie consent were standard in Norwegian websites, assuming user agreement by default. Now, consent must be active and explicit, requiring users to make a deliberate choice.
If your client’s current cookie banner tool is too complex to adapt to the new requirements or doesn’t even allow for the required customizations, your safest choice is to implement a new consent management platform, such as Cookie Information, that offers E-Com-compliant cookie banners by default.
3. Easier consent withdrawal
While the right to withdraw consent existed before, the new law ensures that it must be just as simple and visible as giving consent.
This means digital marketing agencies need to implement clear, user-friendly website cookie banners to let users adjust or revoke consent anytime.
4. Detailed cookie disclosures
Under the old rule, many websites provided vague or incomplete information about cookies. Now, websites must clearly explain the purpose of each cookie, whether it’s a first- or third-party cookie, and what data it collects. Transparency is no longer optional – it’s mandatory.
As an agency, you need to ensure client websites display clear, concise, and accessible privacy policies and cookie banners that cover all required disclosures. With Cookie Information CMP, you get an automatically generated cookie policy that is customized to the website, meets all the legal requirements and is updated over time according to the website’s cookie usage.
Overcoming client resistance: The business case for privacy compliance
Many clients may hesitate to update their practices for the updated E-Com Act, viewing compliance as an unnecessary expense or an overly complicated problem. However, with the right approach, you can demonstrate how compliance benefits their bottom line and protects their long-term growth.
1. Simplifying complexity: making compliance easy for clients
Many clients feel overwhelmed by the details of the 2025 E-Com Act, especially regarding consent management and data transparency. You can ease this burden by offering clear guidance and tools that simplify the process.
Consent management platforms like Cookie Information’s Cookie Banner for Websites and Consent Banner for Mobile Apps also help automate much of the compliance process and provide a streamlined way to manage cookie consent, store user preferences, and automatically meet legal requirements.
By showing clients that compliance doesn’t have to disrupt their operations, you position your agency as an essential partner that makes their lives easier while keeping them safe from legal pitfalls.
2. Avoiding financial and reputational risks in 2025
At our recent E-Com Act webinar, compliance expert and our digital marketing partner Jan Morten (CoreTrek), agreed with Vebjørn’s statement above. Datatilsynet (the Norwegian data protection authority) is expected to actively enforce the updated E-Com Act this year, making it critical for businesses to comply.
Non-compliance carries risks like fines, legal actions, and reputational damage that could result in customer churn or lost revenue – both for you and your clients.
Highlight to clients that the cost of implementing compliance solutions is far less than the potential penalties and fallout from being caught unprepared. Emphasize the financial and operational stability compliance offers.
With a proactive approach, your clients can avoid being made an example of in Datatilsynet’s enforcement efforts and protect their revenue streams in a privacy-focused marketplace.
3. Building trust and competitive advantage with privacy compliance
The new E-Com Act isn’t just about legal requirements but also about meeting customer expectations. Today’s users are increasingly privacy-conscious, valuing businesses that respect their data. By adopting transparent consent practices, your clients can strengthen trust, enhance customer loyalty, and position themselves as privacy leaders in their industries.
You can explain how many Norwegian websites still rely on non-compliant or outdated solutions, leaving a competitive gap for privacy-first businesses to capitalize on. By helping clients showcase their commitment to user data protection, you also help them turn compliance into a marketing advantage that drives customer engagement and long-term growth.
4. Future-proofing your clients’ business with automated solutions
Compliance isn’t a one-time effort. The landscape of privacy laws is constantly evolving, and businesses need scalable systems to stay ahead. Automated consent solutions like Cookie Information help clients remain compliant as new regulations emerge, reducing the burden of manual updates.
By integrating the the Cookie Information cookie banner into your clients’ websites, you’re providing a sustainable solution that effortlessly adapts to changes. It integrates with major CMS platforms like WordPress, Shopify, Drupal, and others, making implementation straightforward and frictionless. Your clients will be happy to be able to focus on growth while remaining protected from legal risks.
Why Cookie Information is your ideal partner for 2025 Norwegian E-Com Act Compliance
As your agency strives to meet the 2025 Norwegian E-Com Act requirements, partnering with the right Consent Management Platform (CMP) – or cookie banner tool – is key. Cookie Information is the perfect partner to help you and your clients navigate the complexities of cookie consent compliance with ease and efficiency.
Cookie Information is an intuitive, customizable CMP solution that ensures full compliance with the Norwegian E-Com Act, GDPR, and other privacy regulations. Our platform is built with the flexibility to adapt to a wide range of websites and marketing strategies and to evolve as regulations evolve.
Here’s why Cookie Information should be your agency’s cookie banner of choice:
Tailored for digital marketing agencies
We understand agencies’ unique challenges when managing cookie compliance for multiple clients. Our partner program is designed to support you at every step, from integration to ongoing compliance management.
Fully-customizable banner design
Our cookie banner customization options allow you to deliver a fully branded, seamless privacy experience on your clients’ platforms while benefiting from our CMP’s robust legal compliance.
Seamless integration
Our CMP is easy to implement. It has a simple setup process and integration capabilities across various platforms and CMS systems, including WordPress, Shopify, Drupal, and more.
Continuous legal compliance
As regulations evolve, Cookie Information cookie banner solutions are updated to meet all legal requirements, reducing your agency’s and clients’ risk of non-compliance.
Marketing support for agencies
By partnering with Cookie Information, your agency gains access to comprehensive resources, training, and marketing materials to help you communicate the importance of privacy compliance to your clients. This makes it easier to sell compliance benefits while establishing your agency as a trusted privacy expert.
Dedicated partner support
Cookie Information offers a partner program with access to dedicated partner account managers, technical support, and ongoing training. Whether you want to expand your knowledge or need assistance with a specific client case, we’re ready to support you.
By partnering with Cookie Information, your agency can offer your clients a top-tier, easy-to-manage consent solution, ensuring compliance with the 2025 Norwegian E-Com Act and enhancing your service offerings. Download our Partner Handbook or start your partnership today and turn cookie consent into a competitive advantage for your agency.
Ready to take your agency’s privacy solutions to the next level?
Partner with Cookie Information today and offer your clients seamless, compliant cookie consent management.
Final thoughts: Digital marketing agencies need to embrace the 2025 Norwegian E-Com Act
The 2025 Norwegian E-Com Act introduces stricter consent requirements that may directly impact your clients’ marketing performance going forward. Users now need to opt into cookies more explicitly – and many likely opt out – so clients may experience lower consent rates than before. This means reduced access to marketing data, making it harder to optimize campaigns and drive results.
How can you help your clients get some of the data back?
Recommend (or include it in your services) they set up Google Consent Mode v2, ideally through a CMP with native integration like ours, to recover anonymized data from non-consenting users. Pair this with anonymous tracking provided by platforms such as Piwik PRO, to ensure clients can still make data-driven decisions while staying fully compliant. The best part? Piwik PRO Core Plan is free to start, making this an accessible, powerful combination for any business navigating these changes.
Why anonymous tracking with Piwik PRO?
- 1. More data (while remaining privacy compliant)
- 2. Better ads and campaign optimization
- 3. Better reporting on marketing performance
- 4. Fully informed business decisions
- 5. Competitive advantage towards competitors
Frequently asked questions
The 2025 Norwegian E-Com Act updates Norway’s electronic communication laws, aligning them with the EU’s ePrivacy Directive. It introduces stricter rules for cookie consent and user data transparency, making compliance essential. For digital marketing agencies, it’s critical to help clients avoid legal risks while building trust and maintaining marketing performance.
The stricter consent requirements mean that fewer users may agree to share their data, resulting in lower consent rates and reduced access to marketing data. This can impact campaign optimization and overall performance. Agencies can mitigate this by implementing solutions like Consent Mode v2 and anonymous tracking tools like Piwik PRO to recover anonymized insights while respecting user preferences.
By recommending tools like Consent Mode v2, integrated with Cookie Information’s CMP, you can collect anonymized data from non-consenting users to gain actionable insights. Pairing this with a platform like Piwik PRO, which supports anonymous tracking, ensures your clients can still make data-driven decisions while staying fully compliant.
Non-compliance with the updated Act can lead to significant fines, legal action, and reputational damage. Datatilsynet is expected to actively enforce these rules in 2025, meaning businesses that don’t comply could face public scrutiny or penalties. Helping clients stay compliant protects their revenue and maintains their customer trust.
Digital marketing agencies that emphasize privacy compliance position themselves as leaders in a privacy-first digital landscape. Beyond avoiding legal risks, you’ll help your clients gain trust with their audience, build a competitive edge, and safeguard their marketing performance. Additionally, with many businesses still using outdated systems, this is an opportunity to provide unique value.
CMPs, like Cookie Information, automate the compliance process by managing cookie banners, storing user preferences, and ensuring the website stays updated with the latest legal requirements. They make it easy for clients to implement granular consent options, track user preferences, and maintain compliance with evolving privacy laws.
Consent Mode v2 is a Google framework that allows you to adjust your website’s analytics and advertising behavior based on user consent. It works with your CMP to recover anonymized data from users who don’t opt in, giving your clients valuable insights while respecting privacy laws.
Position compliance as a business opportunity: it protects clients from fines, builds trust with privacy-conscious customers, and creates a competitive advantage in a market where many businesses are still non-compliant. Explain how tools like CMPs and anonymous tracking can safeguard their marketing performance.
The partnership is ideal for service providers, including web and digital marketing agencies, that set up websites, tracking, or analytics on behalf of their clients. If you manage third-party services or advise clients on system and software requirements, you are well-suited for the Partner Program.
Partners can expand their product portfolio by offering a Certified Google Consent Management Platform (CMP) with integrated Consent Mode v2. Additional services such as implementation, design, and consultancy can be added to your existing offerings. Partners receive a 20% commission for referral sales or can generate revenue by reselling product licenses. Other perks include 20% off your own CMP, co-selling opportunities, and inclusion in the partner network.
There are two partnership models:
- Reseller Partner: Recommended for those who manage third-party services for clients. Partners sign up, purchase product licenses at a 20% discount, and resell them to end clients.
- Referral Partner: Suitable for those who advise and support clients on software procurement and setup. Partners sign up, refer clients to Cookie Information’s platform, and earn a 20% commission.
Partners can offer the Consent Management Platform (CMP), which allows website owners to collect and manage user consents, ensuring GDPR compliance. The CMP is a Certified Google CMP Partner with a Gold status and is natively integrated with both Consent Mode v2 and Piwik PRO, maintaining marketing performance.
To become a partner, you can sign up through Cookie Information’s website. Depending on your preferred partnership model, you can start reselling product licenses or referring clients to the platform to earn commissions.
By joining the Partner Program, you can enhance your service offerings, assist clients in achieving compliance with privacy laws, and generate additional revenue streams.
If you’d like to learn more about our partner program, check our Partner Handbook.
