And many click the ‘agree’ button without even thinking about it. It’s more or less muscle memory at this point.
Let’s start off with the basics, though:
Personal information can be things such as:
- Phone Numbers
- Social security numbers
- IP addresses
In fact, it’s required by law. At least if your mobile app collects and processes personal information.
We can’t tell you what to do.
But we strongly advise against the use of free generators or templates.
Free privacy policies aren’t compliant in most cases.
Aside from the legal aspects, there are several reasons for privacy policies being fundamentally crucial for your mobile app.
One of those is that your users care.
Although many people seem to almost automatically click the “agree” button, the numbers paint a clear picture:
Users care about data privacy. And they care about companies that care about data privacy.
With many mobile apps being games targeted toward children, this statement becomes even more salient.
And why is that?
Data protection authorities are pushing for stricter legislation in the app industry and large advertisers are less likely to invest in publishers that fail to collect compliant consents. You simply won’t be able to sell your data or ad space.
We think that’s a pretty good reason to put privacy at the heart of your business model, rather than it being a footnote.
Let's dive into the practical stuff
Now you know the basics surrounding privacy policies.
- The purpose of the document
- Your contact information and address
- Information about what data your app collects, why you collect it, how you intend to use it, and what third parties data will be shared with.
- The purpose of your processing of data and the legal basis that applies.
- What data you will keep, retention periods, and information on data subject rights.
- How you ensure protection of user data.
This means that you should always avoid using legal or technical terms. To keep language clear and precise, you should also avoid using vague terms such as might, may, some, often, and so on.
Right here at Cookie Information!
Our Mobile App Consent solution provides an in-app interface to gather legal consent and build trust with your users.
The solution lets you generate a custom privacy (and cookie) policy that is both legally valid and compliant within all legal frameworks.
Our Mobile App Consent supports 42 languages, so that you can reach a global audience without trouble. And it works for both iOS and Android, so you don’t have to worry about app store rejection.
With the simplified integration, you can deploy the Mobile Consent SDK directly into your existing app. That means reduced development time for you.
Mobile App Consent
Comply with all privacy laws and build trust with your users. Deploy Cookie Information’s Mobile App Consent directly into your company’s app and start collecting valid consent. And with our simplified integration, it couldn’t be easier to implement.