Norwegian E-Com Act compliance checklist:
a guide for marketers in 2025
Time is ticking. Starting January 1, 2025, the Norwegian E-Com Act will enforce stricter rules around cookies and user consent, and non-compliance could mean hefty fines and reputational damage. Are you ready?
If you’re a marketer, website administrator, or app developer targeting Norwegian users, these changes aren’t just another bureaucratic hurdle – they’re a game changer. The updated rules demand transparency, respect for user privacy, and alignment with European standards like the General Data Protection Regulation (GDPR) and the ePrivacy Directive.
Here’s everything you need to know to ensure your business meets the requirements of the updated Norwegian Electronic Communications Act (Ekomloven). Don’t wait until it’s too late to act – compliance starts now.
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What you need to know about the Norwegian E-Com Act
Navigating the updated Norwegian E-Com Act can feel overwhelming, but getting the answers to key questions is the first step to compliance. From understanding what’s changing to determining who’s responsible, this section breaks it all down so you can focus on what matters most – staying compliant and building trust.
Why are the Norwegian cookie rules changing?
The changes to the Norwegian cookie rules aim to enhance user privacy and align Norway’s regulations with broader European standards, such as the GDPR. The updated guidelines place a stronger emphasis on obtaining valid consent from users and ensuring transparency in how cookies and personal data are handled.
How are the Norwegian cookie guidelines changing?
The new Norwegian E-Com Act replaces the previous “cookie paragraph” (§2-7b) with §3-15, introducing stricter consent requirements.
The revised Norwegian cookie guidelines eliminate the possibility of assumed or implied consent. Pre-ticked boxes, default settings, and any ambiguity in consent collection are no longer acceptable. Users must now explicitly opt in to non-essential cookies. This includes cookies for tracking, marketing, or analytics purposes.
What does the Norwegian E-Com Act mean for marketers?
For digital marketers, the Norwegian E-Com Act presents both challenges and opportunities. Compliance requires updates to consent mechanisms. Spoiler alert: with the right cookie consent solutions, it’s simpler than you expect (and we’ll go through it below).
But it also enables you to grow trust among users by showing you respect their privacy and preferences. You’ll ensure your campaigns and tracking practices align with these stricter requirements, while at the same time avoiding fines and maintaining a competitive edge.
The stricter consent requirements under the E-Com Act could impact digital marketing strategies by limiting the data available for:
- User analytics
- Campaign tracking
- Audience segmentation
Since this can, in the end, hurt your marketing results, Norwegian marketers should adapt and:
- Leverage first-party data collected through compliant methods
- Focus on building user trust with transparent data practices
- Explore alternatives to cookie-based tracking, such as contextual advertising
What is considered personal data under the Norwegian E-Com Act?
The Norwegian Electronic Communications Act doesn’t explicitly define “personal data” within its text. Instead, it aligns with existing data protection frameworks, particularly the GDPR and the Norwegian Personal Data Act, which define “personal data” as any information relating to an identified or identifiable natural person.
This includes names, email addresses, IP addresses, behavioral data, and cookie identifiers. Under the E-Com Act, you must obtain explicit consent before collecting or processing such data unless it’s strictly necessary for the basic functionality of your website or app.
Who does the Norwegian E-Com Act apply to?
The Act applies to all organizations that use cookies beyond those strictly necessary for basic website and/or app functionality. If your business operates in Norway or targets Norwegian users and uses cookies for marketing, analytics, or tracking, you must comply. This includes organizations previously ignoring GDPR or relying on outdated consent methods.
In short: the E-Com Act applies to any organization targeting Norwegian users, whether based in Norway or abroad. If your website, app, or marketing efforts collect data from Norwegian residents, you must comply with the Act, regardless of your physical location or company headquarters.
Who’s responsible for Norwegian E-Com Act compliance within a company?
Privacy compliance is typically a shared responsibility. Key stakeholders include legal teams, data protection officers (DPOs), IT specialists, and digital marketers. However, as a marketer, you play a crucial role in ensuring your consent management platform (CMP) and data collection practices are aligned with the E-Com Act.
Achieve privacy compliance with a Norwegian E-Com Act compliance checklist
Getting compliant might sound like a daunting task, but it doesn’t have to be. Let us simplify the process for you with this E-Com Act compliance checklist.
What’s included in the Norwegian E-Com Act compliance checklist?
The compliance checklist ensures that your company’s data collection and cookie practices meet the requirements of the E-Com Act. The checklist includes creating a compliant privacy policy, obtaining and managing user consent, and ensuring ongoing compliance through regular updates and audits.
Norwegian E-Com Act compliance: step-by-step guide for marketers
Step 1: Determine if your company is required to comply
Step 2: Create a comprehensive privacy and cookie policy
Draft a clear and detailed privacy policy that explains what data is collected, why it’s collected, and how it’s used. Additionally, develop a specific cookie policy that provides detailed information about the cookies used on your website, their purposes, and how users can manage their preferences.
If you work with Cookie Information’s consent management solutions, you get a tailored and legally valid cookie policy to solidify your brand and put privacy at the heart of your business.
We scan your website and app for cookies and trackers on all your subpages. This information is automatically written into your cookie policy and is updated every single time you have your website scanned.
Ensure both policies are accessible and written in simple, non-technical terms so that they’re easy to understand.
Check your website for free
Step 3: Inform users about their rights
Step 4: Obtain valid consent from users
What does valid consent look like?
Valid consent must meet seven key principles under the EU and Norwegian guidelines. These include:
- Consent must be informed, clear, and freely given.
- Pre-ticked boxes or assumed consent are invalid.
- Users must be able to opt-out or withdraw consent as easily as giving it.
- Provide clear information in plain language.
- Offer accessible tools for changing cookie preferences anytime.
- Keep detailed records of user consent.
Step 5: Ensure user access even if they decline consent
Step 6: Stop data collection or processing as soon as the user opts out
Step 7: Securely document and store consent
Step 8: Review and update your privacy and cookie policies every 12 months
Step 9: Re-offer opt-in consent every 12 months
Step 10: Avoid common cookie compliance mistakes
- Don’t fire cookies before consent is given – this is a leading compliance issue.
- Clearly distinguish between essential and non-essential cookies – for example in your cookie policy and consent pop-up.
- Avoid vague consent banners like “We use cookies. OK.” Instead, use clear and specific messaging that explains the purpose of cookies, offers options to accept or reject them, and directs users to manage preferences easily.
- Integrate your cookie banner with every tool that uses data collected on your website. These can include analytics (e.g. Piwik PRO, GA4, Adobe Analytics, Hotjar), customer relationship management (CRM); personalization or recommendation engines, advertising platforms, marketing automation, as well as a/b testing and conversion rate optimization (CRO) tools.
- Ensure your cookie banner is correctly integrated with Google Consent Mode v2. Here you can scan your website for free to find out if you’ve implemented Google Consent Mode v2 correctly.
Final thoughts on Norwegian E-Com Act compliance
The Norwegian E-Com Act introduces stricter cookie and consent requirements to enhance user privacy and align with European standards. If you’re targeting Norwegian users, compliance is not just a legal obligation but also an opportunity for your business to increase customer trust and stand out from competitors who don’t comply.
Why comply with the Norwegian E-Com Act? Norway is a frontrunner in enforcing GDPR and cookie regulations, with a history of imposing significant fines for non-compliance. Adhering to the E-Com Act isn’t just about avoiding penalties; but also improving transparency, and ensuring the sustainability of your digital marketing efforts.
Take proactive steps today to ensure your business is ready by January 1, 2025. Start by conducting a cookie audit, updating your consent mechanisms, and leveraging tools like Cookie Information’s cookie banners for easy privacy compliance. Our cookie consent pop-up integrates easily with popular content management systems (CMS), tag managers such as Google Tag Manager and Piwik PRO Tag Manager, and Google Consent Mode v2.
Need help getting compliant?
Cookie Information offers privacy solutions for websites and apps. Start a free trial today and ensure your platform meets the requirements of the Norwegian E-Com Act. If you need implementation support, check our Support Center or get in touch with our team for a personalized implementation partner recommendation.
Set up a compliant cookie consent banner in minutes with Cookie Information's easy-to-use tools
Set up a compliant cookie consent banner in minutes with Cookie Information's easy-to-use tools
FAQs on Norwegian E-Com Act compliance for marketers
What is the Norwegian E-Com Act?
It’s a law enforcing stricter cookie and consent requirements to enhance user privacy and align with GDPR standards, effective January 1, 2025.
Why is the E-Com Act important for marketers?
It ensures legal compliance, builds user trust, and differentiates compliant businesses from competitors.
Who does the E-Com Act apply to?
Who does the E-Com Act apply to?
Any organization targeting Norwegian users, whether located in Norway or abroad, must comply.
How does the E-Com Act impact marketing campaigns?
How does the E-Com Act impact marketing campaigns?
Marketers must ensure all tracking and analytics cookies have user consent before activation.
Can I personalize ads without user consent?
Can I personalize ads without user consent?
No, from January 2025 personalizing ads requires explicit user consent under the new cookie rules in Norway.
Do I need explicit consent for all cookies?
Do I need explicit consent for all cookies?
No, you only need explicit consent for non-essential cookies, such as those used for analytics, marketing, or tracking. Essential cookies, required for the basic functionality of your website, do not require consent.
Are there exceptions to requiring consent?
Are there exceptions to requiring consent?
Yes, cookies strictly necessary for website functionality, like those for login sessions or shopping carts, are exempt from consent requirements.
What happens if my company doesn’t comply with the E-com law?
What happens if my company doesn’t comply with the E-com law?
Non-compliance can result in fines, legal issues, and ultimately loss of user trust.
Do I need a separate cookie policy for my website?
Do I need a separate cookie policy for my website?
Yes, alongside a privacy policy, you need a specific cookie policy that details the cookies used on your website, their purposes, and how users can manage their preferences. Cookie Information’s consent management solutions can help you create a tailored, legally compliant cookie policy, updated automatically through regular scans.
Can I still track user behavior for analytics?
Can I still track user behavior for analytics?
Yes, but only if the user explicitly consents to analytics cookies.
How do I re-offer opt-in consent?
How do I re-offer opt-in consent?
Set up mechanisms to prompt users to renew their consent annually, ensuring compliance.
Do cookie banners affect conversion rates?
Do cookie banners affect conversion rates?
If designed well, cookie banners can maintain user trust without significantly impacting conversions. Learn more about the link between consent rates and marketing performance.
Can cookie compliance solutions impact my website's performance or marketing results?
Can cookie compliance solutions impact my website's performance or marketing results?
Marketers may experience challenges like reduced data availability, increased ad spend, and weaker targeting due to stricter cookie opt-ins. To address this, explore anonymous tracking tools like Piwik PRO to collect non-personalized insights while maintaining compliance.
How does the E-Com Act affect mobile app marketing in Norway?
How does the E-Com Act affect mobile app marketing in Norway?
App developers must also implement compliant consent mechanisms for data collection and tracking within apps. Get a cookie banner for your mobile app.
What tools can I use to streamline data privacy compliance?
What tools can I use to streamline data privacy compliance?
Consent management solutions like Cookie Information’s cookie consent banners integrate easily with popular CMS, tag managers, and Google Consent Mode to ensure data privacy compliance.
How should I prepare before January 1, 2025?
How should I prepare before January 1, 2025?
Conduct a cookie audit, implement or update your cookie consent banner, and ensure your cookie policy is updated, accessible and clear.
Are email marketing tools affected by the E-Com Act?
What are the key changes to cookie consent rules?
Users must now explicitly opt in to non-essential cookies. Assumed or pre-ticked consent is no longer valid in Norway from January 1, 2025.
Can I offer incentives to users for consent?
Are email marketing tools affected by the E-Com Act?
Yes, if email tracking uses cookies or collects personal data, consent is required.
What are the key changes to cookie consent rules?
Can I offer incentives to users for consent?
Incentives can’t be used to force consent; it must be freely given without restrictions on access.
What’s required in a cookie policy?
What’s required in a cookie policy?
A cookie policy must clearly outline what cookies are used, their purposes, and how users can manage their preferences.
How often should cookie policies be reviewed?
How often should cookie policies be reviewed?
Both privacy and cookie policies should be reviewed and updated at least every 12 months to ensure compliance.
What happens if users withdraw consent?
What happens if users withdraw consent?
Data collection and processing must stop immediately, and the user should still have access to your website’s basic functionality.
How can I document consent?
How can I document consent?
Securely store consent records, including timestamps and details, to demonstrate compliance during audits.
What tools can help with E-Com compliance?
What tools can help with E-Com compliance?
Tools like Cookie Information’s cookie banners integrate with popular CMS and tag managers, making compliance easier.
Which authorities are responsible for enforcing the Norwegian E-Com Act?
Which authorities are responsible for enforcing the Norwegian E-Com Act?
The Norwegian E-Com Act is enforced by The Norwegian Data Protection Authority (Datatilsynet) and The Norwegian Communications Authority (Nkom). These authorities oversee compliance with the rules, investigate potential violations, and have the power to impose penalties or fines for non-compliance.
When does the E-Com Act take effect?
The law is enforced starting January 1, 2025.
